How Sunshine Coast SEO Services WOrk

Contrary to popular belief, your website does not need to rank #1 for every keyword that is relevant to the industry - you just need to rank for the right ones. As an experienced SEO Consultant on the Sunshine Coast, I will start by helping you identify your most potent opportunities, where your most profitable leads are hiding, and how Search Engine Optimisation can bring them to your website.

I use entirely White Hat Search Engine Optimisation (SEO) strategies to help your business increase search engine visibility with a natural and scalable approach. Search on the Sunshine Coast can be a tough landscape, which is why I implement measurable and result-driven SEO practices that improve traffic and qualified leads. Getting to page 1 on the Sunshine Coast is nice, but Page 1 for keywords that are actually going to bring in qualified leads to your business should always be the goal – strategic traffic attainment is my specialty.  

If you want your business to get noticed in the Search Engine Results Pages (SERPs), you need to get serious about SEO for your website. An experienced SEO consultant can lead you in the right direction so that your website ranks in Google for keywords and key phrases that are going to help your business interact with high-converting customers.  

Can you get me to the top of Sunshine Coast rankings?

If there’s one thing to know about Search Engine Optimisation, it’s that it is ever-changing. Over 200 factors are considered to determine how your website will rank amongst other Sunshine Coast sites. SEO is constantly changing, and, as a local SEO Sunshine Coast consultant, it’s my responsibility to stay on top of the latest algorithm alterations that change the way that content is ranked in Google, Bing and other search engines. 

In 2018, search engine marketing company Moz released a study detailing the most important local SEO ranking factors. The study explained that on-page keyword usage was the most important on-site SEO factor that is used to decide where your website will appear in the search results. Working with keyword trends, keyword difficulty scores, and competitor keyword analysis is why hiring an SEO-centric content marketer can drive your business goals to the next level. 

There is no textbook for what will get your business to the top of the SERP’s on the Sunshine Coast. In fact, it is in Google's best interest to keep their ranking algorithm under wraps. If it were made public, Google wouldn’t be able to charge marketers to use the AdWords platform – the service responsible for generating more than 90% of their revenue. 

As an SEO Expert in Sunshine Coast, my job relies on staying up to date with the latest SEO trends that shape the way that content is ranked – it’s a full-time task, literally. You’re not just paying for nice words to populate your website, you’re paying for the tailored research and strategy that goes into everything that I write.

Why Choose me as Your Sunshine Coast SEO Consultant?

Because working with a Local SEO Sunshine Coast Consultant who is passionate about their job is rare these days. I will take the time to get to know your business, your industry, and your overall marketing objectives. When you work with me, you’re working 1 on 1 with an SEO Specialist who is devoted to the improvement of your business online. I’m passionate (and slightly obsessed) with immersing myself in SEO, so that I can pass my expertise onto my clients and produce content that drives extensive results.

My Sunshine Coast SEO services are always tailored towards each business and what they would like to achieve with SEO.

As a freelance SEO Consultant, I've had the opportunity to work closely with a wide variety of small businesses, brands and start-ups. I work to identify opportunities for organic growth and develop content marketing solutions that build your brand and get you in front of more potential customers. I’m honestly not a suit waiting for the clock to tick over to 5pm. I love working with clients and helping them to achieve sustainable and scalable SEO solutions for their Sunshine Coast businesses

Search engine optimisation FAQ

Are SEO Services Worth it?

Yes, but SEO requires persistence and trust. SEO is not like PPC advertising mediums like Google Adwords and Facebook Marketing - SEO is a long-term marketing solution that focuses on providing sustainable and scalable results. While the cost of working with an SEO specialist can be daunting to start with, consider the potential revenue growth that effective Search Engine Optimisation can drive over time and compare that to the ongoing cost of having to pay for every customer who visits your website with Pay Per Click Marketing. Some businesses use PPC advertising as an important element of their holistic digital marketing strategy. However, others will rely strictly on organic traffic generated through Search Engine Optimisation.  

Can’t I just take content from highest-ranking businesses in my niche?

Nope. Content scraping is both unethical and borderline illegal. Think of Google as the most rigorous University Lecturer you’ve never met – no matter how clever you think you’ve been in duplicating or scraping content from your competitors, Google will be able to tell (in less than a second) where the original content came from. The term ‘duplicate content’ is a contentious issue with SEOs. Many believe that Google (and other search engines) will penalise websites who are caught trying to pass off copied content as their own, while others believe that Google will simply ignore your content and omit it from the SERPs. Either way, copying content from your competitors is not going to improve your organic rankings.  

My Search Engine Rankings often change, is this normal?

Do not panic - ranking fluctuation is normal. Google rankings can change from day-to-day and always without warning. Just because you are ranked number 1 today doesn’t mean you’ll stay there forever. In fact, holding the top is hard work. Contenders are always looking to you for industry best practices - it takes ongoing work to get to the top and stay there.

Here are some reasons as to why your search engine rankings change:

• Google has updated its algorithm and it has affected your website

• Google is arranging their listings based on the way that users are interacting with the search results 

• New competitors are entering the search engine results or are updating their content

Nothing is forever when it comes to SEO. Changes are frequent in the industry, so it’s important to monitor shifts in traffic and keep in touch with an SEO Expert who can talk you through the reason your site is being impacted and what you can do about it. 

Is there a faster way to get listed in the Search Engines?

There are a number of factors that will determine how quickly your new content will index and rank in the search engines. For instance, the age, structure, domain authority, trustworthiness, and crawler accessibility of your website can significantly influence how quickly Google will index and rank your content. 

SEO is a long-term strategy. It takes patience and vision to understand how the content and structure you build can impact your long-term traffic.  

Google might list your website overnight. However, attaining high rankings (especially for a new website) can take a little longer — think three to six months. Keyword mix and density is an important factor in getting your website ranking for competitive keywords that will draw the most lucrative rankings overtime. My SEO Services focus on using a mix of highly competitive (lucrative) and low competition keyword targeting. Rome wasn’t built in a day, and a new website ranking #1 in Google for highly competitive keywords won’t happen overnight – strategy, planning and long-term vision are crucial to a website benefitting from SEO. 

Note: Be cautious of companies that guarantee outrageous increases in traffic or rankings within a short space of time. Black Hat SEO techniques such as buying PBN links, manipulating page structure, and creating thin-content pages that address very specific keywords are deceitful and can result in a Google penalty. In some cases (although these are increasingly rare), Black hat SEO techniques may yield short term gains for your business, but a single penalty could set your website back months (or years) to recover — you don’t want to be in Google’s bad books. 

Liam Ridings Copywriter SEO services are targeted are entirely focused on the long term growth and sustainability of a brand’s online presence.   

Is SEO a One-Off Service? 

For SEO to be successful, it needs to have both the time and energy invested in the strategies. SEO is not an overnight project. My SEO services work to first and foremost put all of the pieces in place to ensure long-term success in the search rankings.  

In the same way that your business is likely constantly changing and evolving to suit customer demands, as is Google's algorithm. Search Engines are constantly developing to keep up with the way that people are using the internet. As such, Search Engines can shape the future of your online business. Having an SEO consultant working on your site means that whenever Google makes changes to its algorithm (up to 40 times per month), they can react and quickly adapt. 

What is White Hat SEO?

In Search Engine Optimisation (SEO) terms, white hat SEO is the use of optimisation strategies that are targeting the human audience, rather than manipulating the search engines. A site that is optimised for SEO using White Hat techniques focusses on the experience of the user, rather than content and structure to manipulate Google or Bing rankings. 

White Hat SEO or ‘Ethical SEO’ as it is sometimes known, is for businesses who appreciate the long-term sustainability of their online presence. Some White Hat SEO Techniques that are used for sustainability include keyword research, keyword analysis, link building (with an emphasis on genuine, beneficial link placement), well-informed content, and site structure that focusses on delivering the best user experience. 

What is Black Hat SEO?

In Search Engine Optimisation (SEO) terms, black hat SEO is the use of deceitful or aggressive SEO tactics that target search engines with little regard for how this will impact the user experience. 

Google is making it increasingly difficult for Professional SEO’s to ‘cheat the system’. Seasoned techniques like link schemes, keyword stuffing, PBN link building, invisible text, thing content pages, and exploitation of keywords for rankings, are being picked up on and punished by Search Engines. 

Black hat SEO is used by those looking for quick way to get high rankings or bot traffic – all the while knowing that these tactics will be punished and de-ranked by Google. In some cases, Black Hat SEO techniques can result in a website being completely banned from a search engine – a high price to pay if you're a legitimate company engaging with a dodgy SEO consultant. 

Why Do Some Companies offer such Cheap SEO Services?

Just like any industry, different Search Engine Optimisation companies can deliver varying levels of service, that result in vastly different outcomes. There is no shortage of Sunshine Coast SEO companies that offer extremely cheap SEO services that make big promises and deliver very little. Over my years of working in a client-side marketing role, I’ve seen the outcome of these cheap SEO services first hand. 

Many of these companies outsource their work to overseas workers and employ Black Hat tactics to capitalise off small business's naivety. What their clients don't realise is that their hard-earned money is being spent on an automated SEO tool that isn’t worth the server on which it is hosted.  

You know by working with Liam Ridings Copywriter that you are working with a knowledgeable and results-driven SEO Consultant on the Sunshine Coast who operates with White Hat SEO tactics that deliver scalable and long-term results. All of the work on your website is brought to you by me, which means that any questions you have about your SEO decisions can promptly be answered by me.

Most importantly, my Sunshine Coast SEO Services work to generate leads and sales – not just traffic. Top rankings and elevated traffic are great, but if the customers are not directed to the right place, it’s not going to get your businesses anywhere. My SEO success is measured against your bottom line, not just on increased search rankings.  

Why Should I Engage With Liam Ridings SEO Sunshine Coast Services?

• I work with you and your business one-on-one to come up with a strategy that will prioritise the sustainability of the business online.

• My SEO Services on the Sunshine Coast are competitively priced while also featuring a standard of client assistance that you won’t find with a large agency.

• I’m an SEO nerd. I really do love search marketing and I make it my priority to always be up to date with the latest ideas, algorithm shifts and practices that I can pass on to my clients. 

• Digital marketing services can be full of outrageous guarantees and unfounded promises, I’m a breath of fresh air. I’ll make sure to get to know your business and your industry before I promise an X% increase in traffic in X amount of time. I am transparent – if I think that I can support your business, I’ll work with you. If I think that you’d be better off with someone else – I’ll point you in the right direction. My business is built on honesty and trust. 

• I work with an in-house web-developer to find and execute technical SEO solutions. We work together to build extensive websites that result in significant reach.  

Does Quantities of Content Equal High Rankings?

I’m afraid it’s not that always that simple. While creating content for your site is important, creating the RIGHT content for your website is crucial to its success. To perform well in Google, producing high-quality content that provides real value to your audience is what will get you noticed.

Everyone wants to rank #1 in Google. The distinction between the website that is ranked #1 and the website that lists on page 4 or 5 is purposeful strategy. While the recipe for SEO success is not always clear cut, there are a lot of consistencies that will certainly improve your chances of reaching the great page 1.

What is Negative SEO?

In order to rank high in Google, you can either work to bring your site up or find ways to push others down. Not all websites are completely ethical. In competitive niches, sometimes websites will implement a number of immoral off-site methods that have the potential to generate negative SEO for other businesses. 

Negative SEO can be detected in the form of bad links. When conducting an SEO Audit, one of the first things that I will do is examine your backlink profile. To protect your site from Negative SEO, regularly monitor your backlinks, create disavow reports when necessary, and submit them to Google.

How Often Should I Publish Content?

The frequency of content creation depends on how competitive your industry is and when your competitors are publishing. In general, the more often you can publish new content, the better. New content is not only a great way to get found for new keywords and attract new visitors, but it’s also an important activity signal for Google. The Search Engines want to whether your website is still active and relevant or not; publishing new content regularly lets Google and Bing know that you’re still grinding. 

Is SEO Free?

No SEO is not free! Would you like to work for free?

Keeping up to date with SEO trends and getting a competitive edge on your contenders is what you’re paying for when you hire an SEO consultant on the Sunshine Coast. 

How Long Does It Take to See Results from SEO?

The timeline of SEO results will depend on several factors, namely the keywords that your site is targeting and the industry that your business is in. 

It will also depend on the website. For example, a large website with a solid foundation and lots of links may notice positive results in a matter of a few weeks, while a smaller or newly established website can wait months. SEO is a continuous and progressive method. Investing in SEO is investing in your brand's long-term success and sustainability. If you don't see results straight away, just remember that SEO will allow for long-lasting results. Generally, most SEO campaigns that I handle will last from 9-12 months. There are no lock-in contracts and you’re free to leave at any time. 

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