HOW SEO BRISBANE WORKS

Despite what you’ve heard, your website does not need to rank #1 for every keyword that is relevant to your market - you just need to rank for the right ones. As an experienced Brisbane SEO Consultant, I can aid you in identifying your strongest opportunities, finding your most qualified leads and optimise your content to attract them to your website.

I work purely with White Hat Search Engine Optimisation (SEO) strategies to help your Business enhance search engine visibility in the most natural and achievable way. Brisbane SEO is a competitive landscape; I integrate measurable and proven SEO techniques that will improve traffic and find qualified leads. Find your way onto page 1 in Brisbane is great, but Page 1 of Google for keywords that are going to attract qualified leads is the ultimate goal – lucky for you, strategic traffic acquisition is my forte.  

If you want to benefit from visibility in the Search Engine Results Pages (SERPs), you need to commit to SEO. A professional SEO Consultant can provide the right direction so that your website ranks in Google for keywords and key phrases that are going to put your business above your competitors, and in front of high-converting customers.   

Can you get me to the top of Brisbane SEO rankings?

If there’s one thing to understand about Search Engine Optimisation, it’s that it is always evolving. A myriad of factors will influence how your website ranks amongst other Brisbane businesses in your niche. SEO is constantly changing, and, as a local SEO Brisbane specialist, my job revolves around staying on top of the latest algorithm shifts that impact the way that pages are ranked in Google, Bing, and other search engines.

In 2018, Moz - a search engine marketing company, released a study revealing the most critical local SEO ranking factors. The study revealed that on-page keyword use and placement was the most important on-site SEO factor that is used to decipher where your site will perform in the search results. Basic understanding of keyword trends, keyword difficulty scores, and competitor keyword usage is why you should hire an SEO-centric content marketer who can drive your business goals.

There is no guidebook or exact formula for what will get your business to the top of Brisbane SERP’s. The fact of the matter is, if Google released their ranking algorithm to the public, it would be very difficult to charge marketers to use the AdWords platform – the service responsible for creating more than 90% of their revenue in 2017. It’s in Google’s best interest to keep their organic ranking algorithm a secret for now.

Working as an SEO specialist in Brisbane, I am constantly revising to adapt and stay up to date with the latest SEO trends that determine the way that pages are ranked – it’s a full time job, literally. When you hire me, you’re not just paying for the words that describe your products and services, you’re paying for the research and strategy that goes into every copy that I write.

Why Choose me for SEO Brisbane?

Because finding a reputable Local SEO Brisbane Consultant who takes the time to get to know your business is rare today. Have you ever worked with a Marketing Agency and felt like you were getting nothing in return? When you work with me, you’re working 1 on 1 with an SEO Specialist who is fully invested in the growth of your online presence. I’m slightly obsessed with SEO; it’s this passion that sees me constantly learning so that I can pass that knowledge onto my clients and deliver content that drives results.

My Brisbane SEO services are always tailored towards your business, your goals, and your industry niche.

Working as an individual SEO Consultant, I am privileged to work closely with a wide variety of small businesses, brands and start-ups to identify opportunities for organic growth and content marketing solutions that build a brand and get it in front of more potential customers. I’m not a desk guy waiting for knock off at 5pm. I love working with 1 on 1 with clients and helping them to obtain sustainable and scalable SEO solutions for their Brisbane businesses.

SEO Brisbane FAQ

Do Brisbane SEO Services Work?

Yes, but SEO services require patience and long-term vision. Unlike PPC advertising platforms such as Google Adwords and Facebook Marketing, SEO Services are a long-term marketing strategy for businesses who value the sustainability and scalability of their business. The cost of working with an SEO specialist can be unsettling at first - it’s important to consider the potential revenue growth that effective Search Engine Optimisation can deliver over time and then compare that to the continuous costs for every user who visits your website with Pay Per Click Marketing. For some companies, PPC advertising is an important part of their holistic digital marketing strategy, for others, they are able to rely entirely on traffic from Search Engine Optimisation. 

Can’t I just use content from highest ranking businesses in my niche?

No, you can’t. Consider Google’s crawler as the most rigorous University Lecturer you’ve never met – however sneaky you think you’ve been in duplicating or stealing content from your competitors, crawlers can determine (in less than a second) the original creator of that content. The term ‘duplicate content’ is a continuous issue with SEO experts. Some believe that Google (and other search engines) will penalise websites who are caught trying to pass off duplicated content as their own, while others believe that Google will simply disregard the content entirely. In any case, copying content from your competitors is not ethical and will not improve your organic search rankings.  

My Search Engine Rankings are fluctuating every day, is this normal?

Don’t worry. Google rankings can easily shift from day-to-day and always without warning. Just because you are number 1 doesn’t mean you’ll hold that position forever. In fact, maintaining the top spot is hard work. Competitors are always looking to your site as an authoritative figure; hence why it takes ongoing hard work to get to the top and sustain the spot.

Here’s some reasons as to why your search engine rankings might change:

• Google has tweaked its algorithm and it has affected your website

• Google is switching their ranking spots based on the way that users are interacting with the search results

• New competitors are entering the search engine results or are producing high quality content

If there’s one thing to understand about SEO, it’s that it is completely dynamic. Nothing is ever permanent, so it’s worth taking note of any changes in traffic and engaging with an SEO specialist who can walk you through what has happened and provide you with a solution.

Is there a faster way to get listed in the Search Engines?

How often your new content is indexed and ranked in the results will depend on several factors. How old the site is, the structure, domain authority, reliability, and crawlability of your website can significantly influence how quickly Google will notice, index, and rank your content.

Don’t forget, SEO is a long-term strategy. It takes trust and patience to understand how the content that you produce and publish can affect your long-term traffic.  

Google might index and list your website overnight. However, performing well and reaching the first page (particularly for a new website) can take a little longer — think three to six months. Your keyword usage and placement is an important factor in getting your website ranking for competitive keywords that will draw the most important rankings overtime. My SEO Services will include a combination of highly competitive (lucrative) and low competition keyword targeting. Rome wasn’t built in a day - a new website ranking well in Google for highly competitive keywords is not tangible overnight. Strategy, planning, long-term vision and trust are crucial to the success of your SEO efforts.

Note: Be wary of agencies that promise an enormous increases in traffic within a short space of time. Black Hat SEO techniques including purchasing PBN links, manipulating page structure, and creating thin-content pages that address very specific keywords can be easily detected by Google. Very rarely, Black hat SEO techniques may attract short term gains for your business, but a single penalty could take your website months (or years) to recover — it is imperative to stay out of Google’s bad books.

 With my SEO services, you can be sure your SEO campaign will target long term growth and sustainable results.

Are Search Engine Optimisation Services a One Time Thing?

In short, no. SEO takes time and patience. Implementing SEO requires getting your SEO health on track; this is the most important step in your SEO journey. My SEO services will allow all of the pieces put in place to ensure your long-term success in the search rankings.  

Businesses are constantly changing and evolving to suit customer needs, and so is Google. Search Engines are always updating and developing to keep up with the way that consumers are using the internet. As such, Search Engines can will have an influence on the fate of your online presence. Having an SEO expert on your side means that whenever Google makes adjustments to its algorithm (up to 40 times per month), you can react, and – when necessary –adapt your content and website.

What is White Hat SEO?

In Search Engine Optimisation (SEO) terms, white hat SEO is the use of optimisation strategies that prioritise the human audience, rather than manipulating the search engines. A website that is optimised for SEO using White Hat techniques focusses on the experience of the user on the site, instead creating content just to get Google or Bing rankings.

White Hat SEO or ‘Ethical SEO’ is used by businesses who understand the importance of the long-term sustainability of their online presence. Some White Hat SEO Techniques that are used for sustainability include keyword research, keyword analysis, link building (with an emphasis on meaningful, beneficial link placement), well researched content, and site structure that works to deliver the best user experience.

What is Black Hat SEO?

In Search Engine Optimisation (SEO) terms, black hat SEO is a term for sneaky or deceitful SEO tactics and techniques that focus on search engines with little or no regard for how it will affect the user experience.

Google now makes it increasingly hard for Professional SEO’s to ‘cheat the system’. Old tactics such as the use of invisible text, keyword stuffing, PBN link building, link exchanges, and thin content pages, are being detected and penalised by Search Engines.

Black hat SEO is used by those looking for a quick way to gain short term results – all the while knowing that these tactics will be detected and de-ranked by Google. In some cases, using Black Hat SEO techniques can result in a website being completely banned from a search engine – a big price to pay for businesses and websites.

Why Do Some Companies offer such Cheap SEO Services?

Like any other industry, Search Engine Optimisation companies will deliver different standards of service that result in vastly different outcomes. There are a lot of Brisbane SEO Services that have emerged offering outrageously cheap packages that promise big results, and deliver very little. Working in a client-side marketing role for several years now, I’ve seen the end result of these cheap SEO companies first hand.

Many of these companies will outsource their services and use Black Hat tactics to take advantage of their clients. What the client won’t realise is that their monthly payment is being spent on an automated SEO tool that isn’t worth anything.  

Working with Liam Ridings Copywriter, you know that you are working with a knowledgeable and results driven SEO Consultant in Brisbane who employs legitimate white Hat SEO tactics that deliver scalable and real results. Every piece of work on your website is carried out by me, which also means that any queries you have about your SEO strategies can be explained by me – without the need to check back to an outsourced consultant overseas.

Most importantly, my Brisbane based SEO services focus on generating leads and sales – not just getting rankings. High rankings and improved traffic are great, but if the traffic is not going to the right place, it’s not going to grow your business any further. My SEO achievements are scaled against your bottom line, not just on ever-changing search engine rankings.

Why Should I Choose Liam Ridings for SEO Brisbane Services?

• I work with each client one-on-one to develop a strategy that will create sustainable search engine rankings that deliver relevant, qualified, traffic to your website.

• My SEO Services in Brisbane are competitively priced while maintaining a standard of service that you won’t find working with a big agency.

• I’m passionate about all things SEO. I really do love search engine marketing and pride myself on always being up to date with the latest ideas, algorithm changes, and techniques that I can pass on to my clients.

• In a word of smoke screens and unfounded guarantees, my expertise are a breath of fresh air. I’ll always take the time to get to know your business and your goals before I promise an X% increase in traffic in X amount of time. I am transparent – if I think that I can help your business, I’ll work with you. If I think that you’d be better off working with someone else – I won’t hesitate to point you in the right direction. My business is built on honesty, trust, and reliability.

• I work closely with an in-house web-developer to integrate technical SEO solutions. We know how to create large websites that extend reach significantly, in a short amount of time.

Does Lots of Content Equal High Rankings?

Unfortunately, it’s not that easy. Creating content is a key part, but creating the RIGHT content is crucial to getting it noticed. To rank high in Google, it’s important that you produce high-quality content that is genuinely helpful to users.

Everyone would like to be #1 in Google. The difference between the website that is ranked #1 and the website that is on page 4 is planning. The formula for SEO success is not always direct, but there are plenty of consistencies that can certainly increase your chances of ranking on page 1.

What is Negative SEO?

Sadly, not all sites are made completely ethical. To achieve high rankings in Google, you can either bring yourself up, or drag other sites down. In competitive markets, it’s not uncommon for websites to integrate some off-site tactics that could generate negative SEO for other businesses.

One of the first things that I will do when conducting an SEO audit is analyse your backlink profile. To protect your site from Negative SEO, it’s important to regularly observe your backlinks, create a disavow report, and submit them to Google.

How Often Should I Publish Content?

There’s no exact formula to content creation. How often you publish content will depend on your industry is and what your competitors are doing. Generally speaking however, the more frequently you can publish content, the better. New content is not only a great way to rank for relevant keywords and attract new visitors, but it’s also a healthy signal for Google. The Search Engines want to know that your website is still active and relevant, and publishing new content regularly signals to Google and Bing know that your site is still very much active.

Is SEO Free?

Not unless you’re working for free! Learning and adapting to the latest SEO Brisbane trends is what you’re paying for when you hire a Brisbane SEO consultant.

How Long Does It Take to See Results from SEO Brisbane?

There’s no specific timeline for SEO results. It depends on the keywords that you are targeting and the market that you are in.

A big website with a solid foundation and lots of links may see results in a matter of a few weeks, while a newly established website may have to wait months. SEO is an ongoing process that does not happen overnight. Investing in SEO is investing in the long term success and sustainability of your business. Generally, most SEO campaigns that I execute will last from 9-12 months. There are no lock in contracts and you’re free to leave the services at any time.

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