How Newcastle SEO Services WOrk

Effective SEO does not always mean ranking #1 for every keyword that is relevant to your niche. Strategic traffic acquisition comes from ranking for the right ones. As an experienced SEO Consultant in Newcastle, I work to identify your strongest opportunities, where your most profitable leads are, and which Search Engine Optimisation strategies can draw them to your website.

I use 100% White Hat Search Engine Optimisation (SEO) strategies to support your business increase search engine visibility in a natural and scalable process. Newcastle SEO is a contentious landscape for businesses - I implement measurable and scalable SEO practices that will increase traffic and attract qualified leads. Getting to page 1 in Newcastle is great, but Page 1 of Google for keywords that are going to bring in qualified leads to your website should always be the aim – strategic traffic acquisition is what I'm best known for.  

If you want your business to be found in the Search Engine Results Pages (SERPs), you need to trust the process of SEO. A professional SEO consultant can steer your site in the right direction so that your business ranks in Google for keywords and key phrases that are highly relevant and highly profitable.   

Can you get me to the top of Newcastle rankings?

If there’s one thing to understand about Search Engine Optimisation, it’s that it is completely dynamic. A myriad of elements come together to determine how your website will rank amongst other Newcastle businesses. SEO is constantly evolving and adjusting, and, as a local SEO Newcastle consultant, it’s my job to receptively adapt to the latest algorithm changes that affect the way that content is ranked in Google.

Search engine marketing company Moz released a study in 2018 detailing the most influential local SEO ranking factors. The study revealed that on-page keyword use was the biggest on-site SEO factor that is used to determine where your website will appear in the search results. Recognising keyword trends, keyword difficulty scores, and competitor keyword usage for your niche is why you should select an SEO-centric content marketer who can take your business to the next level. 

There is no recipe book or exact method for what is going to get your website ranking at the top of the SERP’s in Newcastle. The truth is, if Google issued their ranking algorithm, they wouldn’t be able to charge marketers to use the AdWords platform – the service responsible for generating more than 90% of their revenue in 2017. It is in Google’s best interest to keep their algorithm formulas a secret.

As a Newcastle SEO specialist, it’s my primary job to stay up to date with the latest SEO trends that affect the way that content is ranked – it’s a full-time responsibility, literally. You’re not just paying for the words that saturate your website, you’re paying for the study and approach that goes into everything that I compose.

Why Choose me as Your Newcastle SEO Consultant?

Because finding a devoted Local SEO consultant in Newcastle who takes the time to understand your business is rare in today's world. Ever worked with a Marketing Agency and felt like you were just another contributor to their Christmas Party funds? When you work with me, you’re working with an individual SEO Specialist who is invested in the success of your business, from the start to the finish. I’m passionate (and slightly obsessed) with immersing myself in SEO, so that I can pass that knowledge onto my clients and deliver content that manifests results.

My Newcastle SEO services are tailored towards each business, business, and marketing goals.

As a freelance SEO Consultant, I work closely with a variety of small businesses, brands, and local start-ups to distinguish opportunities for organic growth and develop content marketing solutions that build the brand and get them in front of more potential customers. I’m not an office guy waiting for the clock to tick over to 5pm. I cherish working with clients and helping them to achieve sustainable and scalable SEO success for their Newcastle businesses.

Search engine optimisation FAQ

Do SEO Services Work?

Yes, but SEO success requires patience and trust. Unlike PPC advertising mediums like Google Adwords and Facebook Marketing, SEO Marketing Services are a long-term marketing practice for businesses who are dedicated to the sustainability and scalability of their business. For some, the initial cost of working with an SEO specialist can be surprising. It’s important to consider the potential revenue growth that effective Search Engine Optimisation can support over time and compare that to the ongoing cost of having to pay for every customer who visits your website with Pay Per Click Marketing. For some companies, PPC advertising is an important element of their digital marketing strategy, for others, they rely surely on organic traffic generated through Search Engine Optimisation.  

Can I just use content from top-ranking businesses in my industry?

No. Think of Google as the most rigorous University Lecturer you’ve never met – it does not matter how sneaky you think you’ve been in replicating or scraping content from your competitors, Google can determine (in less than a second) the origin of that content. The term ‘duplicate content’ is a contentious subject with SEO. Many marketers assume that Google (and other search engines) will penalise websites who are detected trying to pass off copied content as their own, while others suppose that Google will simply neglect your content and omit it from the SERPs. Regardless, copying content from your competitors is not going to increase your organic rankings.    

Why Do My Search Engine Rankings are fluctuating every day?

Google rankings can fluctuate from day-to-day and without warning. Just because you are ranked number 1 doesn’t mean you’ll maintain that position forever. Being at the top is hard work. Competitors are constantly watching your site for industry best practices - that’s why it takes continuous effort to get to the top and stay there.

Here are some reasons why search engine rankings fluctuate:

• Google has made a modification to its algorithm that impacts your content

• Google is adapting their rankings based on the way that users are using the search results. 

•  Competitors are entering the search engine results or are updating their content

If there’s one thing to know about SEO, it’s that it is completely dynamic. Nothing is ever permanent, so it’s critical to monitor shifts in traffic. It also helps to engage with an SEO Expert who can talk you through the reason it may have occurred and provide a solution. 

Is there a faster way to get listed in the Search Engines?

The age, structure, domain authority, trustworthiness, and crawlability of your website can significantly affect how quickly Google will index and rank your content. How promptly your new content will index and rank in the search engines will depend on these factors.

SEO is a long-term craft. It takes persistence and patience to understand how the content you create can affect your long-term traffic.  

Google has the ability to index your website overnight. However, obtaining high rankings can take a little longer for a newer website — think three to six months. Your keyword mix is an important factor in getting your website ranking for competitive keywords that will draw the most lucrative rankings overtime. My SEO Services include a mix of highly contentious (lucrative) and low competition keyword targeting. Rome wasn’t built in a day, and a fresh website ranking #1 in Google for highly competitive keywords won't occur overnight – strategy, planning and long-term persistence are crucial to SEO achievements. 

Warning: Be cautious of companies that make promises involving an astronomical increase in traffic within a short space of time. Black Hat SEO methods including buying PBN links, manipulating page structure, and creating thin-content pages that address very specific keywords are being increasingly detected by Google’s team. In rare cases, Black hat SEO techniques may yield short term gains for your business. But a single penalty has the potential to set your website back months (or years) in recovery.

My SEO services employ only white hat SEO and are primarily targeted at long term growth and sustainability. 

Is SEO a One-Off Service?

SEO takes time and persistence. Getting your previous SEO efforts on track is the most important step in your SEO journey. My SEO services set all of the pieces of the puzzle in place to ensure your website long-term success in the search rankings.

Google is constantly changing and evolving to suit user needs and demands. Search Engines regularly make developments to keep up with the way that people are using the internet. As such, Search Engines can simply determine the fate of your online presence for your business. The safest and most comprehensive approach to adapting to SEO changes is having an SEO consultant on your side. This means whenever Google modifies its algorithm (up to 40 times per month), you can react, and – when necessary –adapt your content and your website.

What is White Hat SEO?

In Search Engine Optimisation (SEO) terms, white hat SEO is the practice of using strategies that are centred on the human audience, rather than trying to manipulate the search engines. A website that is optimised for SEO using White Hat methods concentrates on the experience of the user, rather than generating content for the sake of Google. 

White Hat SEO or ‘Ethical SEO’ as it is sometimes called is for businesses who value the long-term sustainability of their online presence. Some White Hat SEO Techniques that are used for sustainability include keyword research, keyword analysis, link building (with an emphasis on meaningful and relevant links), well-researched content, and site structure that converges on delivering the best user experience. 

What is Black Hat SEO?

In Search Engine Optimisation (SEO) terminology, black hat SEO refers to sneaky or deceitful SEO tactics that focus on manipulating search engines with little regard for how this will impact the user experience. 

Google is making it increasingly difficult for Professional SEO’s to ‘beat the system’. Old SEO tactics such as keyword stuffing, PBN link building, link exchange, thing content pages, and invisible text, are being detected and punished by Search Engines. 

Black hat SEO is used by those looking for a quick way to gain high rankings – all the while knowing that these tactics go directly against Google Webmaster Guidelines. Google is becoming more sophisticated by the day and has a multitude of ways to detect those using black hat tactics before taking manual action against the website.  

Why Do Some Companies offer such Cheap SEO Services?

As is the way with many industries, SEO is a service that can be delivered at varying costs, standards, and outcomes. There are plenty of Newcastle Companies offering cheap SEO services with little or no regard for delivering tangible results. They entice small business owners with attractive price points and grand promises. However, working in a client-side marketing role for several years now, I've seen the outcome of these cheap SEO companies first hand.

Many of these organisations outsource their work overseas and use Black Hat tactics to be able to stay afloat. What their clients don't realise is that their monthly retainer is being spent on an automated SEO tool that isn’t worth the server on which it is hosted.  

When you work with Liam Ridings Copywriter, you know that you are working with a knowledgeable and ROI driven SEO specialist in Newcastle who you can trust. I work with White Hat SEO tactics that deliver scalable, reliable, long-term results. All of the work on your website is carried out by me, which means that any questions you have about your SEO results can be answered by me – without the need to communicate with an overseas consultant.

Most importantly, my Newcastle based SEO Services are based on with generating leads and sales – not just website traffic. High rankings and increased traffic are great, but if it’s not being steered to the right place, it’s not to support business growth. My SEO progress is measured against your bottom line, not just on improved search engine rankings.

Why Should I Choose Liam Ridings SEO Newcastle Services?

• I work with each business individually to devise customised strategies that will deliver relevant and qualified traffic to the website. 

• My SEO Services in Newcastle are competitively priced and come with a level of service that you won’t find working with a big agency.

• I’m passionate about SEO. I love search engine marketing and I keep myself up to date with the latest ideas, algorithm changes and techniques that I can pass on to my clients. 

• In a word of deciptive online companies and unfounded promises, I’m a breath of fresh air. I’ll take the time to get to know your business and your goals before I declare an X% increase in traffic in X amount of time. I am transparent – if I think that I can help your business, I’ll work with you. If I think that you’d be better off working with someone else – I’ll point you in the right direction. My business is built on honesty and trust. 

• I work closely with my web-developer to perform technical SEO solutions. We know how to create large websites that deliver significant reach in a short amount of time. 

Does Lots of Content Equal High Rankings?

It's not always that easy. Creating content is important, but creating the RIGHT content is what matters. To rank high in Google, you must have high-quality content that gives real substance to your readers. 

Everyone desires that #1 spot in Google. The difference between the website that ranks #1 and the website that is on page 4 or 5 is strategy. The direct formula for SEO success is not always concise, but there are a lot of consistencies that can certainly help your chances of reaching the coveted page 1. 

What is Negative SEO?

Regrettably, not all websites are perfectly ethical. To perform well in Google, you have two options: you can either bring yourself up, or drag others down. In aggressively competitive niches, it’s not uncommon rare for websites to integrate some unethical off-site tactics that could generate negative SEO for their competition. 

When conducting an SEO Audit, one of the first things that I will do is examine your backlink profile. To protect yourself from Negative SEO, it’s important to regularly monitor your backlinks, create comprehensive disavow reports, and submit them to Google to be reviewed.  

How Often Should I Publish Content?

There’s no exact timeline to follow for content creation. How often content should be published depends on how ambitious your industry is and what your competitors are executing. Generally speaking, the more freyquentl you can publish content, the better. New content is not only a great way to get noticed for new keywords and bring in new site visitors, it’s also an important flag for Google. The Search Engines like knowing that your website is still active and relevant, publishing new content regularly tells them that your site is thriving. 

Is SEO Free?

Not unless you work for free! Having your site regularly updated and adapted for SEO trends and algorithm updates is what you’re paying for when you hire an SEO consultant in Newcastle.  

How Long Does It Take to See Results from SEO?

There’s no exact timeline either. How long it takes depends on the keywords that you are targeting and the industry that you are in. 

A big website with a solid foundation and plenty of links may see results in a matter of a few weeks, while a newly established website may have to wait months. SEO is an continuous process. Investing in SEO is investing in your long term success and sustainability. Generally, most SEO campaigns that I work on will last from 9-12 months. There are no lock in contracts and you’re free to leave at any time. 

SERVICE LOCATIONS