How Perth SEO Services WOrk

Effective SEO services are less about ranking #1 for every keyword that is relevant to your niche, and more about finding the right keywords to rank for. As an experienced SEO Perth consultant, my first job is to identify your strongest opportunities, where your most profitable leads are lurking, and how Search Engine Optimisation can bring them over to your website.

I only use White Hat Search Engine Optimisation (SEO) strategies to support the increase of search visibility in a natural and scalable way. Perth SEO can a tough landscape. I work with measurable and scalable SEO tools and resources that will promote the increase of traffic and identify qualified leads. Getting to page 1 in Perth is great, but our main goal is to get to Page 1 of Google for keywords that are going to attract qualified leads to your business. Lucky for you, strategic traffic acquisition is what i specialise in  

If you want your business to be found in the Search Engine Results Pages (SERPs), you need to be devoted to SEO. A professional SEO specialist can steer your business in the right direction so that your website ranks in Google for keywords and key phrases that are going to encourage high-converting customer interaction.

Can you get me to the top of Perth rankings?

If there’s one thing to know about Search Engine Optimisation, it’s that it is a completely dynamic environment. Many factors influence how your website will rank amongst other Perth businesses, and they are always changing. As a local SEO Perth consultant, it’s my responsibility to stay on top of the latest algorithm changes that affect the way that content is ranked in Google, Bing and other search engines. 

In 2018, search engine marketing company Moz issued a study detailing the most relevant local SEO ranking factors. The study showed that on-page keyword usage was the most powerful on-site SEO factor that is used to influence where your website will appear in the search results. A basis of keyword trends, keyword difficulty scores, and competitor keyword usage is why you should hire an SEO-centric content marketer who can drive your business goals. 

There is no handbook or exact formula for what is going to get your business to the top of the SERP’s in Perth. The fact of the matter is, if Google were to release their ranking algorithm to the public, they wouldn’t be able to charge marketers to use the AdWords platform – the service responsible for generating more than 90% of their revenue in 2017. It’s in Google’s best interest to keep their organic ranking algorithm under wraps. 

As an SEO Expert in Perth, it’s my job to stay up to date with the latest SEO trends that determine the way that content is ranked – it’s a full-time job, literally. You’re not just paying for the words that fill your pages, you’re paying for the planning and strategy that goes into everything that I write.

Why Choose me as Your Perth SEO Consultant?

Because finding a reliable Local SEO Perth Consultant who takes the time to get to know your business is unique these days. Have you ever worked with a Marketing Agency and felt like you were just another client? When you work with me, you’re communicating 1 on 1 with an SEO specialist who is invested in the success of your business. I’m passionate (and slightly obsessed) with immersing myself in SEO, so that I can pass that expertise onto my clients and deliver content that drives successful outcomes.

My Perth SEO services can be tailored to suit your business, your industry, and your marketing goals.

As an independent SEO consultant, I get to work closely with a wide variety of small brands, local businesses, and start-ups. My primary focus is to identify opportunities for organic growth and develop content marketing solutions that build your brand and get you in front of more potential customers. I’m not a desk guy waiting to switch my computer off. I love working with clients and helping them to achieve sustainable and scalable SEO solutions for their Perth businesses.

Search engine optimisation FAQ

Do SEO Services Work?

Yes, however, effective strategies require patience and trust. Unlike PPC advertising mediums such as Google Adwords and Facebook Marketing, SEO Marketing Services are a long-term marketing practice for businesses who are serious about the sustainability and scalability of their online presence. While the cost of working with an SEO specialist can be daunting for some, it’s important to consider the potential revenue growth that effective Search Engine Optimisation can encourage over time and compare that to the ongoing cost of having to pay for every customer who visits your website with Pay Per Click Marketing. For some businesses, PPC advertising is an important element of their online marketing strategy, for others, they rely primarily on traffic generated through Search Engine Optimisation.  

Can’t I just use content from other businesses in my niche?

No. Consider Google to be the most rigorous University Lecturer you’ve never met – no matter how clever you think you’ve been in scraping and repurposing content from your competitors, Google can decipher (in less than a second) the original source of that article. The term ‘duplicate content’ is a contentious issue with SEO’s. Some believe that Google (and other search engines) will penalise websites who are caught trying to use copied content as their own, while others assume that Google will simply disregard your content and eliminate it from the SERPs. Either way, stealing content from your competitors is not going to improve your organic rankings.  

My Search Engine Rankings are fluctuating every day, is this normal?

Rankings fluctuating and moving is not uncommon. Google rankings can fluctuate from day-to-day and without notice. Rankings are not permanent - just because your site is number 1 doesn’t mean it will stay there forever. In fact, maintaining the top spot is a challenge in itself. Competitors are always looking to you for industry best practices - hence why it takes continuous work to get to the top and stay there.

Here are some reasons why your search engine rankings fluctuate:

• Google has made a shift to its algorithm that moves your website

• Google is arranging their rankings based on the way that users are interacting with the search results

• Competitors are joining the search engine results on page one or are updating their content

If there’s one thing to know about SEO, it’s that it is completely dynamic. Nothing is ever going to stay there forever, so it’s important to monitor changes in traffic and get in touch with an SEO Expert who can talk you through maintaining search engine rankings. 

 Is there a faster way to get listed in the Search Engines?

Effective SEO is not about getting listed and ranked in search engines as soon as possible. How quickly your new content will index and rank in the search engines will depend on several factors. The age, structure, domain authority, reliability, and how easy to crawl your website is can significantly affect how quickly Google will index and rank your content.

SEO is a long-term approach to marketing. It takes patience and vision to understand how optimisation can impact your long-term traffic acquisition.  

Google may list your website overnight. However, high rankings (especially for a new website) can take a little longer — think three to six months. Your keyword combinations is an important factor in getting your website ranking for competitive keywords that will draw the most lucrative rankings overtime. My SEO Services focus on using a mix of highly competitive (lucrative) and low competition keyword targeting. Rome wasn’t built in a day, and a new website ranking #1 in Google for highly competitive keywords won't happen overnight – strategy, planning and long-term perseverance are crucial to your SEO success.

Be wary of companies that guarantee an astronomical increase in traffic within a short space of time. Black Hat SEO techniques such as buying PBN links, manipulating page structure, and creating thin-content pages that address very specific keywords are going to get caught by Google. While in some cases (although these are increasingly rare), Black hat SEO techniques may yield short term gains for your business, a single penalty could set your website back months (or years) to recover.

My SEO services are not for those that want a quick increase in visibility - my services are targeted at long term growth and sustainability online.

Are Search Engine Optimisation Services a One Time Thing? 

SEO Services take time and are not a one-off project. Getting your SEO health on track is the first step in your SEO journey. My SEO services put all of the pieces in place to support long-term success in the search rankings.  

In the same way that your business is constantly changing and evolving to suit customer demands, so is Google. Search Engines are always advancing to keep up with the way that people are using the web. As such, Search Engines can determine the fate of your online brand. Having an SEO consultant on your team means that whenever Google updates its algorithm (up to 40 times per month), you can react, and – when necessary –adjust your strategies and website. 

What is White Hat SEO?

In Search Engine Optimisation (SEO) terms, white hat SEO refers to a practice of using optimisation methods that are directed at the human audience, rather than the search engines. A website that is optimised for SEO using White Hat techniques focusses on the experience of the user, rather than creating content for the sake of manipulating rankings. 

White Hat SEO or ‘Ethical SEO’ as it is sometimes called is for businesses who value the long-term sustainability of their online presence. Some White Hat SEO practices include keyword research, keyword analysis, link building (with an emphasis on genuine, beneficial link placement), well-researched content, and site formation that focuses on delivering the best user experience.  

What is Black Hat SEO?

In Search Engine Optimisation (SEO) terms, black hat SEO refers to deceitful or aggressive SEO tactics and techniques that focus on search engines with little or no regard for how this will affect the on-site user experience. 

Black hat techniques such as invisible text, keyword stuffing, PBN link building, link exchange, thing content pages, and exploitation of keywords for rankings, are being spotted and punished by Search Engines as they go directly against the webmaster guidelines.  

Black hat SEO practices are commonly used by those looking for a fast way to gain high rankings – all the while knowing that these methods will be punished and de-ranked by search engines. In some cases, Black Hat SEO techniques can result in a website being completely banned from Google – a steep price to pay for reputable businesses and websites.  

Why Do Some Companies offer such Cheap SEO Services?

SEO prices can be vastly inconsistent, as they will reflect the quality of services. Not all Search Engine Optimisation companies are created equal. Some Sydney SEO Services have emerged offering extremely cheap packages that promise big results yet deliver very little. Working in a client-side marketing role, I’ve seen the result of these cheap SEO companies first hand. 

Many of these cheap companies save money by outsourcing their resources and use Black Hat tactics to take advantage of small businesses. What the client doesn’t realise is that their monthly retainer is being spent on an automated SEO tool that does not deliver any tangible strategies.

With Liam Ridings Copywriter, you can rest assured that you are working with a knowledgeable and results-driven SEO Consultant in Perth who exercises White Hat SEO tactics that deliver measurable and long-term induced results. All of the work on your website is carried out by me, which means that any questions you have about your SEO efforts can be answered by me – without the need to contact an outsourced consultant.

Most importantly, my Sydney based SEO Services focus on generating leads and sales – not just traffic. High rankings and increased traffic are great, but if it’s not directed to the right place, it’s not going to make your business growth profitable. My SEO success is measured against your bottom line, not just on a page 1 ranking.

Why Should I Work With Liam Ridings SEO Perth Services?

• I prioritise each client individually and work one on one with everyone to devise a comprehensive and customised strategy to suit the business, the industry, and what you want to achieve with SEO.

• My SEO Services in Perth are competitively priced and while offering a level of service that you won’t find working with a big agency.

• I live and breathe SEO. I immerse myself in search engine marketing to ensure I keep myself up to date with the latest concepts, algorithm changes and strategies that I can pass on to my clients. 

• In an industry saturated with unfounded promises, I’m a breath of fresh air. I’ll take the time to get to know the nature of your business and industry before I promise an X% increase in traffic in X amount of time. I am honest – if I think that I can help your business, I’ll work with you. If I think that you’d be better off working with someone else – I’ll point you in the right direction. My business is built on transparency and trust. 

• I work jointly with my in-house web-developer to fulfil technical SEO solutions. We have the expertise to create large, successful websites that deliver significant reach in the right places. 

Do Lots of Content Get You High Rankings?

It's not that simple. Creating content is essential, but creating the RIGHT content is what really matters. To rank high in Google, it’s important to create high-quality content that is genuinely helpful for your readers. 

Everyone wants to rank #1 in Google. The difference between the website that is ranked #1 and the website that is on page 4 or 5 is purposeful strategy. The recipe for SEO success is not always clear, but there are a lot of merit in consistent content creation that will certainly help your chances of reaching the coveted page 1.

What is Negative SEO?

Unfortunately, not all websites are completely ethical in their practices. To rank well in Google, you have two options; you can either bring yourself up or drag others down. In competitive niches, it’s not uncommon for websites to use some unethical off-site tactics that have the potential to generate negative SEO for other businesses. 

When conducting an SEO Audit, one of the first things that I will do is examine your backlink profile. Negative SEO will usually come in the form of bad links. To protect yourself from Negative SEO, it’s important to regularly monitor your backlinks, create disavow reports, and submit them to Google when you feel is necessary.

When Should I Publish Content?

There’s no exact formula for how often you need to publish new content. Content Creation frequency depends on how competitive your niche is and when your competitors are publishing. In saying that, generally the more often you can publish content, the better. Fresh content is a great way to rank for new keywords and extend organic reach, as well as also being an important signal for Google. The Search Engines want to know that your website is still current and relevant, publishing new content regularly lets them know that your website is still active.

Is SEO Free?

Not unless you'd like to work for free! When you hire an SEO consultant in Perth, you're paying for the experience, knowledge, and regular adaptations that go into your website and content strategies.

How Long Does It Take to Benefit from SEO?

There’s no exact equation to determine when you'll observe benefits from SEO. It will depend on the keywords that you are targeting and the industry that you are competing in. 

An extensive website with a solid foundation of links may see results in a matter of a few weeks, whereas a smaller or newly established website can wait months. SEO is an ongoing and long-term process. Investing in SEO is investing in your business's long-term success and sustainability. Generally, most SEO campaigns that I manage will last from 9-12 months. There are no lock in contracts and you’re free to leave at any time. 

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