Content Marketing — The Gift That Keeps on Giving

 Why is content marketing the gift that keeps on giving? Put simply —when done correctly— content marketing will resonate and engage the right audience and land you on Page 1 of Google for your most important keywords. Long after your PPC marketing campaign has finished, content marketing provides residual benefits to your web-traffic that won’t cost your business a cent. Whether you’re a small business, start-up, or an established business, organic traffic that is generated through SEO-centric content marketing should account for a good deal of your web traffic.

Creating regular content isn’t enough. Effective content marketing services — whether it’s blogs, buying guides, newsletters, e-books etc. — need to engage your audience, and establish your business as a leader in your field. Liam Ridings Copywriter Content Marketing Services Sydney will change the way that you advertise, market and interact with your customers.

Whether you want to supplement/complement the work being done by your in-house marketing department, guidance and implementation of content for your marketing plan, or you want me to take the reigns as your Chief Content Creator, we can work out what’s going to suit your business and your budget.

Content Marketing Services Sydney

Want to rejuvenate your blog, kick-start your content marketing or overhaul your current content marketing efforts? Here are some of the ways that I can help your business, brand or start-up with content marketing services in Sydney.

Creating high-quality content marketing regularly is hard work. It doesn’t matter if you’re a small-small-business, start-up, or an established brand — creating the level of content required for effective content marketing takes a significant amount of time and effort. On top of that, it’s not enough to just churn out content -- successful content marketing involves regularly creating content that resonates with your customers and aligns with your marketing objectives.

What Makes Content Rank in Google?

Are you getting into content marketing as a way of increasing your search engine visibility? There are a myriad of factors that influence how your website will rank in the search engines. SEO is constantly changing, and, as an SEO Copywriter, it’s my job to stay on top of the latest algorithm changes that affect the way that content is ranked in Google, Bing and other search engines.

In 2017, SEOmoz released its top SEO ranking factors. It revealed that On-Page Keyword Usage was the most important on-site SEO factor that is used to determine where your website will appear in the search results. Understanding keyword trends, keyword difficulty scores, and competitor keyword usage is why you should hire an SEO-centric content marketer who can drive your business goals.

There is no handbook or exact formula for what is going to land you on the first page of Google. The fact is, if Google released their ranking algorithm, they wouldn’t be able to charge marketers to use the AdWords platform – their biggest generator of revenue. It’s in Google’s best interest to keep their organic ranking algorithm under wraps.

As an SEO Consultant, it’s my job to stay up to date with the latest SEO trends that influence the way that content is ranked – it’s a full time job, literally. You’re not just paying for the words that populate your website, you’re paying for the research and strategy that goes into everything that I write.

Why Choose me as Your Content Marketing Specialist?

Because finding a passionate content marketing specialist who takes the time to get to know your business is rare these days. Ever worked with a Marketing Agency and felt like you were just contributing to their Christmas Party Fund? When you work with me, you’re working 1 on 1 with an SEO and Content Marketing Specialist who is invested in the success of your business. I’m passionate (and slightly obsessed) with immersing myself in Digital Content, so that I can pass that knowledge onto my clients and deliver content that drives results.

Whether you’re in Sydney, Melbourne, Brisbane, Perth or anywhere else in Australia —or around the world— my Content Marketing Services can be tailored towards your business and your content marketing goals. My experience and knowledge of Search Engine Optimisation principles, Copywriting, and Digital Content make me a great choice for those looking for Content Marketing in Sydney.

As a Freelance Content Marketer, I get to work closely with wide-variety of small businesses, brands and start-ups to identify opportunities for organic growth and develop content marketing solutions that build your brand and get you in front of more potential customers. I’m not a desk guy waiting for the clock to hit 5pm. I love working with clients and helping them to achieve sustainable and scalable content marketing solutions.

Here’s Some of the industries that I work with

Can’t find your industry? Don’t fret — get in touch with me and let’s talk about how Content Marketing could increase your leads, grow brand awareness, and establish your business as an innovator, not a follower.

How Can My Business Benefit from Content Marketing Services?

 Content Marketing is an essential element to any successful digital marketing campaign. In essence, content marketing is designed to create valuable, relatable, and relevant content that attracts a specific audience to your business.

The end goal for any successful Content Marketing campaign is to create meaningful content that resonates with your target audience and drives profitable customer engagement. While driving profit by generating sales is the bottom line for any business, Content Marketing sets you apart from your competition by showing that your audience that you care enough about them to engage with them in something beyond a sales pitch.

 For any business looking to expand their digital footprint, Content Marketing is the perfect way to build strong customer relationships and increase your SEO efforts by driving search engine visibility.

Content marketing is also a great way to inadvertently build links and diversify your websites link profile. Sometimes referred to as ‘linkbait’, creating high-quality, authoritative content is an effective way to build links to your website so that search engines such as Google and Bing view your website as an authority. Websites with high-quality links from websites within the same niche will place higher in search engine results than equally relevant content without the backlinks.

How Much Do Content Marketing Services Cost?

Each business is unique. Whether you are considering an integrated online marketing strategy or you already have a loyal online following, my content marketing services can be tailored to suit your business needs.

My Sydney based Content Marketing Services aren’t about draining your marketing budget, they’re about finding real marketing solutions. I’ll work with your small business, start-up or established company to tailor a Content Marketing package that meets your marketing needs. Email me at liam@liamridingscopywriter.com.au or use the contact form below and I’ll schedule a meeting to discuss what your business needs to increase local visibility.