What is SEO Copywriting & Why is It Important?

SEO Copywriting is a specialised form of writing that combines quality writing with strategic keywords and key phrases that are designed to improve your search engine ranking. Above all, an SEO Content Writer should be able to seamlessly integrate relevant search terms into informative content. When done correctly, SEO and writing should fit together to drive your business goals, while also providing the best possible reading experience for your customers.

Typing key phrases into Google is part and parcel of our online experience. When a consumer is looking for a product, service or answer to their question, they inevitably turn to their smartphone, tablet or computer to find the answer. SEO copywriting is more than just weaving those key phrases and keywords into your content, it’s about creating written content that educates, enlightens and entertains your readers, while also being written in a way that Google can easily understand what your page is about.

The benefits of SEO Copywriting are easy to measure 

•       Increased organic traffic to your website

•       Increased search engine visibility with higher rankings

•       Attract new leads and drive sales with SEO Copywriting that converts

•       Enjoy the benefits of PPC advertising — without the ongoing spend

What Makes Content Rank in Google?

There are a myriad of factors that influence how your website will rank in the search engines. SEO is constantly changing, and, as an SEO Copywriter, it’s my job to stay on top of the latest algorithm changes that affect the way that content is ranked in Google, Bing and other search engines.

In 2017, SEOmoz released its top SEO ranking factors. It revealed that On-Page Keyword Usage was the most important on-site SEO factor that is used to determine where your website will appear in the search results. Understanding keyword trends, keyword difficulty scores, and competitor keyword usage is why you should hire an SEO Copywriter who can drive your business goals.

There is no handbook or exact formula for what is going to land you on the first page of Google. The fact is, if Google released their ranking algorithm, they wouldn’t be able to charge marketers to use the AdWords platform – their biggest generator of revenue. It’s in Google’s best interest to keep their organic ranking algorithm under wraps.

As an SEO copywriter and SEO consultant, it’s my job to stay up to date with the latest SEO trends that influence the way that content is ranked – it’s a fulltime job, literally. You’re not just paying for the words that populate your website, you’re paying for the research and strategy that goes into everything that I write.

Why Choose me as Your Sydney SEO Copywriter?

Because finding an SEO Copywriter who takes the time to get to know your business is rare these days. Ever worked with a Marketing Agency and felt like you were just contributing to their Christmas Party Fund? When you work with me, you’re working 1 on 1 with an SEO Copywriter who is invested in the success of your business. I’m passionate (and slightly obsessed) with immersing myself in Search Engine Optimisation, so that I can pass that knowledge onto my clients and deliver copywriting that drives results.

Whether you’re in Sydney, Melbourne, Brisbane, Perth or anywhere else in Australia —or around the world— my SEO Copywriting Services can be tailored towards your business, your goals and your Local SEO requirements. My experience and knowledge of Search Engine Optimisation principles, SEO ranking factors and technical SEO makes me a smart choice for those looking for an SEO Copywriter in Sydney.

As a Freelance Copywriter, I get to work closely with wide-variety of small businesses, brands and start-ups to identify opportunities for organic growth and develop copywriting solutions that get you to where you want to be — Page 1 of Google. I’m not a desk guy waiting for the clock to hit 5pm. I love working with new clients and helping them to achieve sustainable and scalable SEO copywriting solutions.

How Much Do SEO Copywriting Services Cost?

 Every business that I work with is unique. SEO Copywriting that is going to drive your business goals will be researched and advised to deliver the highest ROI. What your campaign will cost will vary depending on which keywords you’re targeting, your website’s current ranking, your business location, industry competition, and what is needed drive organic traffic.

My SEO Copywriting Services aren’t about draining your marketing budget, they’re about finding real marketing solutions. I’ll work with your small business, start-up or established company to tailor a Local SEO package that meets your marketing needs. Email me at liam@liamridingscopywriter.com.au or use the contact form below to get in touch. Let’s chat about all the ways that SEO Copywriting can deliver more leads, traffic and sales.

Here’s Some of the industries that I work with

Can’t find yours? Don’t fret — Get in Touch with me and let’s talk about how SEO Copywriting could increase your leads, grow brand awareness, and invigorate online sales.

Let’s talk about how we can grow your business with SEO Copywriting. Get in touch today.

Here’s Some SEO Questions I Get Asked

Can’t I just use content from highest ranking businesses in my niche?

I’m afraid not. Think of Google as the most rigorous University Lecturer you’ve never met – not matter how clever you think you’ve been in duplicating or scraping content from your competitors, Google can determine (in less than a second) the original source of that content. The term ‘duplicate content’ is a contentious issue with SEO’s. Many believe that Google (and other search engines) will penalise websites who are caught trying to pass off copied content as their own, while others believe that Google will simply ignore your content and omit it from the SERPs. In any case, copying content from your competitors is not going to improve your organic rankings.  

  My Search Engine Rankings are fluctuating every day, is this normal?

Yep!

Don’t stress. Google rankings can fluctuate from day-to-day and always without warning. Just because you are number 1 doesn’t mean you’ll stay there forever. In fact, being at the top is hard work. Competitors are always looking to you for industry best practices, that’s why it takes ongoing work to get to the top and stay there.

 Here’s some reasons why your search engine rankings fluctuate:

•     Google has made a change to its algorithm that affects your website

•    Google is tweaking their rankings based on the way that users are interacting with the search results.

•    New competitors are entering the search engine results or are updating their content

If there’s one thing to know about SEO, it’s that it is completely dynamic. Nothing is ever where you left it, so it’s important to monitor changes in traffic and get in touch with an SEO Expert who can talk you through the reason it may have occurred and a solution.

 Is there a faster way to get listed in the Search Engines?

 How quickly your new content will index and rank in the search engines will depend on a number of factors. The age, structure, domain authority, trustworthiness, and crawlability of your website can significantly affect how quickly Google will index and rank your content.

SEO is a long-term strategy. It takes patience and vision to understand how the content that you build can impact your long-term traffic.

Google can list your website overnight. However, achieving high rankings (especially for a new website) can take a little longer — think three to six months. Your keyword mix is an important factor in getting your website ranking for competitive keywords that will draw the most lucrative rankings overtime. My SEO Services will include a mix of highly competitive (lucrative) and low competition keyword targeting. Rome wasn’t built in a day, and a new website ranking #1 in Google for highly competitive keywords won’t happen overnight – strategy, planning and long-term vision are crucial to your SEO success.

Note: Be wary of companies that guarantee an astronomical increase in traffic within a short space of time. Black Hat SEO techniques such as buying PBN links, manipulating page structure, and creating thin-content pages that address very specific keywords are on Google’s radar. In some cases (although these are increasingly rare), Black hat SEO techniques may yield short term gains for your business, but a single penalty could set your website back months (or years) to recover — you don’t want to be in Google’s bad books.

My SEO services are targeted at long term growth and sustainability.

 Are Search Engine Optimisation Services a One Time Thing?

 Getting your SEO health on track is the most important step in your SEO journey. My SEO services put all of the pieces in place to ensure your long-term success in the search rankings.

 In the same way that your business is constantly changing and evolving to suit customer needs, so is Google. Search Engines are constantly developing to keep up with the way that people are using the internet. As such, Search Engines can determine the fate of your online business. Having an SEO consultant on your side means that whenever Google makes changes to its algorithm (up to 40 times per month), you can react, and – when necessary –adjust your content and your website.

What is White Hat SEO?

In Search Engine Optimisation (SEO) terminology, white hat SEO is the practice of using optimisation strategies that are focussed on the human audience, rather than manipulating the search engines. A website that is optimised for SEO using White Hat techniques focusses on the experience of the user, rather than creating content for the sake of Google or Bing rankings.

 White Hat SEO or ‘Ethical SEO’ as it is sometimes called is for businesses who value the long-term sustainability of their online presence. Some White Hat SEO Techniques that are used for sustainability include keyword research, keyword analysis, link building (with an emphasis on genuine, beneficial link placement), well researched content, and site structure that focusses on delivering the best user experience.

 What is Black Hat SEO?

 In Search Engine Optimisation (SEO) terms, black hat SEO refers to sneaky or aggressive SEO tactics and techniques that focus on search engines with little regard for how this will impact the User Experience.

 Google is making it increasingly difficult for Professional SEO’s to ‘game the system’. Old techniques such as invisible text, keyword stuffing, PBN link building, link exchange, thing content pages, and exploitation of keywords for rankings, are being spotted and punished by Search Engines.

 Black hat SEO is used by those looking for a quick way to gain high rankings – all the while knowing that these tactics will be punished and de-ranked by Google. In some cases, Black Hat SEO techniques can result in a website being completely banned from a search engine – a high price to pay for reputable businesses and websites.

Why Do Some Companies offer such Cheap SEO Services?

 Just like any industry, Search Engine Optimisation companies can deliver different levels of service that result in vastly different outcomes. Some Sydney SEO Services have emerged offering extremely cheap packages that promise big results yet deliver very little. Working in a client-side marketing role, I’ve seen the result of these cheap SEO companies first hand.

 Many of these companies outsource their work and use Black Hat tactics to pull the wool over their clients’ eyes. What the client doesn’t realise is that their monthly retainer is being spent on an automated SEO tool that isn’t worth the server on which it is hosted.

 You know by working with Liam Ridings Copywriter that you are working with a knowledgeable and results driven SEO Consultant in Sydney who employs White Hat SEO tactics that deliver scalable, long term results. All of the work on your website is carried out by me, which means that any questions you have about your SEO results can be answered by me – without the need to check back to an overseas consultant.

 Most importantly, my Sydney based SEO Services are about generating leads and sales – not just traffic. High rankings and increased traffic are great, but if it’s not directed to the right place, it’s not going to help your business grow. My SEO success is measured against your bottom line, not just on increased search engine rankings.

Why Should I Choose Liam Ridings SEO Services?

•        I work with you and your business one-on-one to devise a strategy that will create sustainable search engine ranking that deliver relevant, qualified traffic to your website.

•        My SEO Services are competitively priced and feature a level of service that you won’t find working with a big agency.

•        I’m an SEO nerd. I love SEO and I keep myself up to date with the latest ideas, algorithm changes and techniques that I can pass on to my clients.

•        In a word of smoke screens and unfounded promises, I’m a breath of fresh air. I’ll take the time to get to know your business and your industry before I promise an X% increase in traffic in X amount of time. I am transparent – if I think that I can help your business, I’ll work with you. If I think that you’d be better of working with someone else – I’ll point you in the right direction. My business is built on honesty and trust.

•        I implement everything myself. I don’t have an overseas developer or researcher who implements things for me. Everything that I do with your business can be traced back to me.

 Does Lots of Content Equal High Rankings?

I’m afraid it’s not that easy. Creating content is important, but creating the RIGHT content is crucial. To rank high in Google, it’s important that you have high-quality content that provides real value to your readers.

 Everyone wants to be #1 in Google. The difference between the website that is ranked #1 and the website that is on page 4 or 5 is planning. The recipe for SEO success is not always clear, but there are a lot of consistencies that can certainly help your chances of reaching the coveted page 1.

 What is Negative SEO?

 Unfortunately, not all websites are completely ethical. In order to rank high in Google, you can either bring yourself up, or drag others down. In competitive niches, it’s not uncommon for websites to implement a number of unethical off-site tactics that could generate negative SEO for other businesses.

When conducting an SEO Audit, one of the first things that I will do is examine your backlink profile. To protect yourself from Negative SEO, it’s important to regularly monitor your backlinks, create a disavow report, and submit them to Google.

 Is it ok to Buy Backlinks?

No. Buying backlinks to manipulate the search results is against Google’s Guidelines and could trigger a penalty.

 How Often Should I Publish Content?

There’s no exact answer to this question. It depends on how competitive your industry is and what your competitors are doing. Generally speaking though, the more often you can publish content, the better. New content is not only a great way to rank for new keywords and attract new visitors, it’s also an important signal for Google. The Search Engines want to know that your website is still active and relevant, publishing new content regularly lets Google and Bing know that you’re still active.

 Is SEO Free?

 Sure, I mean, isn’t everything free if you know how to do it? Learning and keeping up to date with SEO trends is what you’re paying for when you hire an SEO consultant.

 How Long Does It Take to See Results from SEO?

 Days, Weeks, Months – there’s no exact formula. It depends on the keywords that you are targeting and the niche that you are in.

 A large website with a good foundation and plenty of links may see results in a matter of days, while a smaller or newly established website may have to wait a few months. SEO is an ongoing process. Investing in SEO is investing in your long term success and sustainability.