Do You Need a Copywriter for Your Small Business?

Written communication is vital — no matter what kind of small business you own. Creating web copy that resonates with your customers, is consistent in voice and tone and reflects your brand values is integral to your success. Furthermore, if your business relies on its digital footprint to generate new leads and drive sales, your website copy must also be optimised for Google.

Creating engaging content on a consistent basis is no small feat. As a small business owner, you’re in charge of running multiple facets of your business. Hiring a copywriter means you can spend more time doing the things that no one else could possibly do for your business.

Still not convinced you need a copywriter for your small business?

Perhaps the number one reason you need small business copywriter is consistency. There’s nothing worse than researching a company —particularly a small business— and seeing that their web copy or blog hasn’t been updated for years.

For prospective clients, an outdated or inconsistent website can be misconstrued as a business who has lost motivation. Customers are going to seriously question your product or services if they see that you can’t manage your web presence — keeping your digital footprint up to date is key.  

More Reasons to Hire a Small Business Copywriter 

• More time to focus on your small business

• Give your product or description the description they deserve

• Persuasive copy

• Consistency, consistency, consistency

• Voice and tone that reflects your small business and your values

Small Business Copywriting Services

I offer a wide variety of small business copywriting services to suit your business goals. Some of the most popular services are listed below. Can’t find what you’re looking for? Don’t stress! Copywriting is a broad term — get in touch with your project and your goals and we can discuss all of the possibilities.

Website Copywriting: Landing Pages, Product Descriptions, About Pages, Services Pages, SEO Copywriting.

E-Books: Position yourself as a leader in your field and convince prospective clients that you’re not following the crowd — you’re leading them. It’s easier than you think to put together an eBook for your small business.

Press Releases: So, you’ve got a new product, service or event coming up that you need to promote. A press release, news release or media release, is an effective way to create content that can be syndicated across a number of platforms to generate interest and get the word out there. 

Blog Posts: Blog Posts are one of the most important elements of your content marketing strategy. I create clear conversational copy that is relevant to your audience, with a call-to-action that drives business goals. Let’s create content that drives targeted traffic, builds trust, increases brand awareness and improves conversions for your small business.

Landing Pages: Want to convert leads into sales? You better have a good landing page! Landing pages are the final frontier for conversions — having an intuitive, easy-to-navigate landing page is key to conversion rate optimisation. 

 Email Marketing Campaigns: Launching a new product or service and want to tell the world about it? Email marketing is one of the most powerful ways to increase awareness and drive conversions for your small business. Let’s write, design, and implement a powerful email marketing campaign that resonates with your customers.

SEO Copywriting: Title Tags, H1 Tags, H2 Tags, Meta Descriptions, Alt Tags, Meta Data and all of the bits of pieces that are going to make your content more visible. I can work to improve your existing copy for findability or start from scratch. Effective SEO copywriting is the key to improving your organic rankings, reducing your paid advertising spend and getting your business in front of more potential customers on the first page of Google.

Why Choose Me as Your Small Business Copywriter?

As a small business owner, I can put myself in your position. I understand that your business is your livelihood — creating copy that resonates with your customers and helps drive your bottom line is my passion.

First and foremost, I’m an SEO specialist who understands the power of well researched, tactical content. One of the biggest challenges that any small business will face is creating content that is search engine friendly, that also appeals and resonates with readers.

SEO copywriting helps your target audience find your small business and solve their specific problem. If you want to rank well in Google, you need highly relevant content that aligns with Google’s Ranking Algorithm. I love the nitty gritty research, planning and strategy that goes into creating content that will help your small business succeed.

Why choose me as your Small Business Copywriter?

• SEO-Centric small business copywriting

• Competitive research

• Drive relevant traffic

• Consistent voice and tone

• Copy that reflects your business and brand values

• SEO copywriting best practices

Here’s Some of the industries that I work with

Can’t find yours? Don’t fret — Get in Touch with me and let’s talk about how SEO Copywriting could increase your leads, grow brand awareness, and invigorate online sales.

Let’s talk about how we can grow your business with Small Business Copywriting. Get in touch today.